How Much Does Teeth Whitening Cost?

A bright, white smile can significantly impact your appearance, boosting self-confidence and leaving a lasting impression on others. Over time, our teeth can become stained or discolored due to various factors such as aging, consumption of certain foods and beverages, tobacco use, and poor oral hygiene. According to Statista, nearly 37 million Americans used tooth whiteners in 2020. In another study, it is estimated that the teeth whitening industry in America is expected to grow from $66,45.77 million in 2022 to $8,556.57 million by 2028.

Although, teeth whitening treatments offer a solution by removing surface stains and restoring the natural brightness of your teeth. Before we discuss teeth whitening costs, let’s find out why you need teeth whitening treatment.

What Is Teeth Whitening?

Teeth whitening is a cosmetic dental procedure that aims to lighten the shade of discolored or stained teeth. It involves the application of a whitening agent to break down and remove the accumulated stains. This process can be done through professional treatments at a dental clinic or using over-the-counter whitening products at home. To maintain the results of your teeth whitening, it’s essential to follow proper oral hygiene practices and ensure your toothbrush is always ready for use with an electric toothbrush charger.

What Causes Tooth Discoloration?

Various factors can cause tooth discoloration. Extrinsic stains occur on the outer layer of the teeth, known as enamel, and are typically caused by lifestyle habits. Regular consumption of dark-colored beverages like coffee, or tea, as well as tobacco use, can lead to extrinsic stains. Poor dental hygiene and certain medications can also contribute to this type of discoloration.

Intrinsic stains, on the other hand, develop within the tooth structure and are usually more challenging to remove. They can result from factors like excessive fluoride exposure during tooth development, certain medications (such as tetracycline), tooth trauma, or aging. Intrinsic stains often require professional teeth whitening treatments for effective removal.

Teeth whitening procedures, when done correctly, can help eliminate stubborn stains and restore the natural whiteness of teeth. However, it is essential to consult a dental professional to determine the underlying cause of discoloration and identify the most suitable whitening approach. By understanding the causes of tooth discoloration and seeking appropriate treatment, individuals can achieve a brighter, more confident smile.

The Cost of Teeth Whitening Methods

The cost of professional teeth whitening treatments can be high, with prices varying depending on the method and location. On average, in-office teeth whitening procedures can range from $300 to $1500, while at-home whitening kits cost from less than $50 to $200. The overall cost of teeth whitening treatment depends on the method, tools, and gel involved in the procedure.

These expenses may discourage you from pursuing teeth whitening, but there are ways to minimize the costs without compromising on the quality of the results.

Type Of Teeth WhiteningAverage Cost
Laser Teeth Whitening$1,500 or more
In-Office Teeth Whitening$650
Zoom Teeth Whitening$500
Dentist Take Home Trays$400
At-Home Teeth Whitening Products$100 or less
Natural, DIY Teeth Whitening Methods$10 to $20

Laser Teeth Whitening

It is one of the most innovative methods and becoming popular among Americans. The best thing about this method is it is easy, with no strips, trays, or any at-home application tools or gels. But the downside is most dental insurance programs don’t cover laser whitening. On average, laser teeth whitening costs around whooping $1,500. So, before opting for this make sure you are covered by insurance or have a payment plan to cover the cost of the procedure.

In-Office (or at the dentist’s) Teeth Whitening

It is also an expensive option to whiten your teeth by a professional. The pro of this method is that it is usually covered by most insurance plans. Depending on services, teeth whitening at the dentist cost between $300 to $1,000.

At-home Teeth Whitening Products

At-home teeth whitening kits cost less than professional methods. It involves popular whitening strips, packs, pens, and tools to apply whitening agents yourself.

Dentist Take Home Trays

Another option between at-home and professional treatments is opting for whitening trays. The good part of this method is it can be done at home as well as at a professional. Depending on your stains, your dentist can recommend whether you should go for custom trays or an at-home method. This treatment involves more than using pens or strips. The cost of teeth whitening trays can range between $100 to $500 given your treatment plan advised by your dentist.

Natural, DIY Teeth Whitening Methods

Natural or DIY teeth whitening costs between $10 to $50. People with sensitive teeth may not be suitable patients for at-home or at-dentist treatments. Moreover, if you are concerned about the price of other costly teeth whitening procedures you can go for natural ways to whiten your teeth. You can try coconut oil mouthwashes, or brushing your teeth with soda can help a great deal along with producing strong enamel. However, you will need to consult your doctor before going for this method.

Zoom Teeth Whitening

Zoom teeth whitening costs around $500. The service includes an aftercare package for home use. The best thing is it gives immediate results and lasts up to four years.

Why Teeth Whitening Procedures are Expensive?

Are teeth whitening procedures actually expensive? Well, it depends on various factors. You can do it for $10 or $1,000. If your oral health is good, the procedure can be simpler and less expensive.

Below are Some Factors That Affect the Cost of the Treatment

  • The current condition of your teeth and the extent of damage or stains.
  • The recommended teeth whitening method by your doctor. It can be laser, professional, or a DIY procedure at home.
  • Home kits as opposed to at-office treatments.
  • Location of your dentist, for instance, if it is in an urban area, it can be expensive as compared to a dentist in a small town.
  • Another factor is the number of visits or successive whitening treatments.
  • Additional preparation before treatment and aftercare. If there is discoloration or stains or you have any oral disease, additional care can increase the cost of teeth whitening treatment.

Teeth Whitening Cost with Insurance

Your insurance plan affects the cost of teeth whitening treatment. Although insurance companies don’t cover teeth whitening treatment, there are very few insurances companies that cover this procedure.

Company Insurance Plan NamePlan Cost/monthWaiting Period
GuardianDirect Diamond%58.406 months
DeltaDental Individual
Premium Plan
$64.926 months
AnthemPlatinum$79.493 months
AmeritasPrimeStar Access$50

Cost of Teeth Whitening with No Insurance

According to American Dental Association (ADA) if you go for an in-office whitening procedure its costs $293 on average. And to have all your teeth professionally whitened costs nearly $600. Whereas the cost of bleaching is even higher at $272 per tooth. So, if you have no insurance plan at hand, you may end up spending $2,100 for internal bleaching.

10 Ways To Save Money On Teeth Whitening

Now that you know why you need teeth whitening treatment as well as the cost of each treatment, you still may be thinking about whether to go for the treatment or not. Well, the bottom line is it depends on your case. Below are a few effective ways you can save money on teeth whitening and avoid expensive treatments.

Research and Compare Options

Start by researching different teeth whitening methods and providers in your area. Compare prices and read reviews to find a reputable and cost-effective option that suits your needs. Don’t forget to consider the long-term results and durability of the treatment.

At-Home Whitening Kits

Instead of opting for professional in-office treatments, consider using at-home whitening kits. These kits are generally more affordable and can deliver comparable results. Look for kits that contain peroxide-based whitening agents and have positive customer reviews.

Natural Remedies

Explore natural teeth whitening remedies, such as baking soda, hydrogen peroxide, or activated charcoal. These cost-effective alternatives can help remove surface stains and brighten your teeth. However, be cautious and consult your dentist before trying any DIY remedies to ensure they are safe for your oral health.

Whitening Toothpaste

Incorporate a whitening toothpaste into your daily oral hygiene routine. While these kinds of toothpaste may not provide dramatic results, they can help maintain the whiteness of your teeth and prevent new stains from forming. Look for toothpaste brands that are ADA-approved and contain whitening agents like hydrogen peroxide.

Limit Stain-Causing Foods and Beverages

Certain foods and drinks like coffee, tea, red wine, and berries can contribute to teeth discoloration. By reducing your consumption of these stain-causing substances, you can help prolong the effects of your whitening treatment and save money on future touch-ups.

Quit Smoking

Tobacco products, including cigarettes and chewing tobacco, not only harm your overall health but also stain your teeth. Quitting smoking will not only save you money on teeth whitening treatments but also improve your oral and overall health.

Maintain Good Oral Hygiene

Brushing, flossing, and rinsing with mouthwash regularly are essential for maintaining a healthy and bright smile. Good oral hygiene practices can prevent plaque buildup and keep your teeth looking whiter for longer, reducing the need for frequent whitening treatments.

Professional Dental Cleanings

Regular dental cleanings can remove stubborn stains and tartar buildup, enhancing the results of your teeth whitening treatment. Schedule routine dental visits to maintain optimal oral health and minimize the need for additional whitening procedures.

Look for Special Offers and Discounts

Keep an eye out for special offers, discounts, or promotional packages provided by dental clinics or manufacturers of teeth whitening products. These deals can significantly reduce the overall cost of your teeth whitening treatment.

Insurance Coverage

Check with your dental insurance provider to determine if teeth whitening procedures are covered under your plan. While cosmetic treatments are often not covered, there may be exceptions or alternative treatments that are eligible for reimbursement.

Frequently Asked Questions

Do teeth whitening methods work?

Yes. Teeth whitening works on stained teeth. To see the desired results, you must follow the complete procedure and doctor’s advice.

How long do teeth whitening last?

It depends on the bleaching method you choose. In-office professional teeth whitening lasts for one year. However, it depends on the teeth’s condition and whitening sessions. Custom whitening trays take 6 months to 1 year; whitening strips results last up to 6 months. Whitening pens work for up to 1 week and whitening toothpastes last 3 to 4 months.

Does a teeth whitening procedure permanently whiten your teeth?

No, teeth whitening is not permanent. It lasts from a few months to up to 4 years. Moreover, it varies from case to case as well as depends on the frequency of taking drinks that cause stains such as tea, soda, wine, etc.

Does teeth whitening hurt?

No, teeth whitening does not hurt. The teeth whitening treatment does not cause any pain unless you have any pre-conditions like infections or any other disease. In that case, your doctor will recommend a suitable teeth whitening method.

How often should you get your teeth whitened?

It depends on your teeth’s conditions and the stains. But generally, dentists suggest that you should whiten your teeth every three months.

Can I whiten my teeth at home?

Yes, you can whiten your teeth at home by applying a paste of hydrogen peroxide and baking soda. It is effective to remove bacteria, plaque buildup, and stains from your teeth. After brushing your teeth with the mixture, rinse your mouth.

How do celebrities whiten their teeth?

Celebrities use porcelain veneers to whiten their teeth. These are custom-made thin and strong shells that cover the front of your teeth to fill cracks, gaps, and discoloration. Moreover, veneers don’t become discolored over time.

Do Crest White Strips work?

Yes, Crest whitening strips actually work. They make your teeth whiter using a gel that is spread on the strip and it is placed on your teeth. Hydrogen peroxide in the gel removes stains or plaque.

How much do whitening strips cost?

Whitening strips on average cost between $30 to $50 in a box with 20 or so treatments. This treatment is significantly cheaper than the professional teeth whitening treatment done at the dentist.

What is the best teeth whitening method at home?

There are many options to whiten your teeth at home. One of the most cost-effective methods is to use baking soda to whiten stained teeth. Over-the-counter whitening kits are also popular options for at-home teeth whitening methods. These over-the-counter teeth whitening kits cost around $25. These include an LED light mouthpiece and a whitening pen.


Achieving a radiant smile through teeth whitening doesn’t have to drain your wallet. By exploring cost-effective alternatives, practicing good oral hygiene, and being mindful of stain-causing habits, you can save money while enjoying the benefits of a dazzling smile. Consult with your dentist to determine the most suitable and affordable teeth whitening options for you.

About the Author: Aatika Qasim

She is a dedicated female entrepreneur and digital enthusiast who's committed to making her name in the world of Women Entrepreneurship. She's devoted to help people improve their personal finances by saving money on health, fitness, travel, and wellness as well as find practical and efficient ways to make money online.
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